PPC Marketing Services
We create and run ppc campaigns that maximise conversion rates and ROI through targeting your target audience with the most relevant advertisements that stand out from your competitors on your key points of differentiation and in your target customer's language.
We do this by getting to know your company and your customers in great detail. Market research is conducted including a full competitor analysis within the search engine environment so that we fully understand how you are already beating your competitors.
We then segment your customers based the keywords they are likely to use - prioritising the keywords your customers are most likely to use and also those nearer to the end of the consideration process. We also use this segmentation process to develop separate call to actions if necessary to make the entire user journey as relevant to visitors as possible.